Hello! I'm Hongke

Hongke Luo is a game designer, developer, and producer.

His games find playful possibilities in familiar situations: waiting for something to happen, interacting with a popular internet meme, or keeping up with a rush of food orders. He works across design, programming, sound, and production, often taking a project from its first prototype through release.

Luo founded HoHo Game Studio, where he led the development of Thought Experiment Simulator, an interactive comedy built around philosophical dilemmas, and Chinese Street Food Legend, a cooking game in which a hectic food stall gradually becomes a practiced routine. Previously, he was a technical designer and executive producer on While Waiting at Optillusion Games. He also worked as a game user researcher at HoYoverse, conducting playtests and interviews to understand how players experience games in practice.

Luo holds a BFA in Game Design from the NYU Game Center.